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Our Story

Built from lived experience and shared determination.

BranchDaily began with a simple need: to make everyday routines, appointments, reminders, and support easier to understand and manage.

Portrait of Dalton Patterson, co-founder of BranchDailyPortrait of Amber Patterson, co-founder of BranchDaily

A personal need became a shared mission.

Dalton’s experience with brain cancer and a traumatic brain injury changed how everyday life needed to work. Tasks that once felt automatic could require more structure, fewer distractions, and dependable support.

With a background in web development, digital design, and user experience, Dalton began thinking about how technology could make daily life feel clearer rather than more complicated.

During the same season, Amber continued building her career in healthcare and completed her MBA while helping their family navigate the diagnosis, treatment, and ongoing recovery.

Together, they saw a gap between independence and support. People often need help staying organized, but they should not have to give up control of their daily lives to receive it.

Their combined experience in technology, healthcare, business, and recovery became the foundation for BranchDaily.

“We joke that I have the TBI and Amber has the MBA. But BranchDaily really grew from both of our experiences—what I learned through recovery, my background in technology and design, and Amber’s ability to turn those ideas into something practical, thoughtful, and sustainable.”

Support should make life feel clearer—not more controlled.

BranchDaily is being created to help people understand what matters today, reduce the mental load of managing routines and appointments, and stay connected to trusted support.

The person receiving support remains at the center. They choose who is involved and how much that person can see, suggest, or help manage.

What guides BranchDaily

Every part of BranchDaily is shaped by three simple principles.

simple organized daily card with a calendar symbol, checkmark, reminder symbol, and a clear next-step arrow.

Clarity

See routines, appointments, reminders, and next steps in one calm place.

one person confidently managing their own day.

Independence

Stay in control of your day and decide how others can support you.

two trusted support people using simple profile shapes and gentle connecting lines.

Connection

Give trusted people a thoughtful way to encourage and help without taking over.

Ready when you are

Make today feel a little easier.

Bring your routines, appointments, reminders, and trusted people together in one clearer place.